West End @ University Park

West End @ University Park is a four-story luxury apartment development at 655 S. Whitney Way in Madison's Midvale Heights neighborhood, serving as a primary anchor of JT Klein Company's 9.5-acre University Park redevelopment on the former Westgate Mall site. The building's contemporary architecture draws on a vocabulary of sharp geometric lines, industrial accents, and resort-inspired amenity programming to establish a distinctive residential presence at the western edge of the campus.

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The exterior is composed of charcoal gray panels, warm wood-look siding, and a grounding brick base, creating a layered material palette that reads as both contemporary and textured. Integrated balconies with clean-lined metal railings project from and recess into the façade, generating shadow lines and depth across the building's elevations. Large windows maximize natural light throughout the residential floors, with select units featuring floor-to-ceiling glazing, raised ceilings, and integrated fireplaces that elevate the interior living experience. Open-concept floor plans eliminate barriers between kitchen and living spaces, and interiors are finished with faux-hardwood flooring, stone-style surfaces, and solid cabinetry in a cohesive modern palette. Climate-controlled underground parking keeps vehicles out of sight, preserving the ground plane for landscaping and pedestrian activity.

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Shared amenities are organized around a resort-inspired outdoor courtyard featuring a swimming pool with individual cabanas, a sun deck, built-in grilling stations, fire pits, and a bocce ballcourt. An industrial-chic clubhouse with an open-concept fireplace lounge, pool table, and hospitality kitchen extends the social program indoors. A glass-walled fitness center, secure package delivery room, and integrated disposal chutes address the practical demands of daily living, rounding out a building designed as much for comfort and convenience as for architectural distinction.