Mixed-Use

The Fitzgerald

The Fitzgerald is a five-story mixed-use development in Madison featuring 69 apartments above 6,346 sq ft of commercial space, with stepped-back massing, secure underground parking, and high-quality design that integrates seamlessly with the surrounding neighborhood.

Owner

Prime Urban Properties

Completion

2023

Location

3914 Monona Dr, Madison, WI

Project Type

Mixed-Use

Project Overview

The Fitzgerald is a five-story, mixed-use development located at the corner of Cottage Grove Road and Monona Drive in Madison, Wisconsin. The project features69 thoughtfully designed apartments, including studios, one-bedroom, and two-bedroom units, situated above approximately 6,346 sq ft of commercial space divided into two tenant spaces (4,354 sq ft and 1,992 sq ft). This configuration allows for vibrant street-level activity, anchoring the corner with high-quality commercial amenities.

The building is designed to respond to its context through stepped-back massing at the fifth floor, reducing perceived height along public streets and providing a sensitive transition to the residential properties to the south. The 77-stall underground parking garage provides secure, enclosed parking at a ratio exceeding one stall per unit, ensuring minimal impact on neighborhood street parking.

The Fitzgerald emphasizes a contemporary urban aesthetic with high-quality materials and thoughtful detailing, while its positioning along Monona Drive strategically focuses density where it can best support both residential living and neighborhood commercial activity. By combining modern apartments with desirable ground-floor retail, the project strengthens the corner as a local hub and contributes to a more vibrant, walkable community.

Size: 5-Stories - 106,005 sq.ft.

Units:  69 Units

Amenities:

  • Fitness Center
  • Community lounge with kitchen
  • Dog wash station
  • Courtyard patio
  • Community firepit and grill
Awards: