Venture is situated precisely on its urban site to acknowledge the adjacent Hilldale Shopping Center while focusing the resident’s experience on the larger context of the City of Madison. Classified as high-rise construction, the post-tensioned structure utilizes safe, fire-resistant construction that allows for large, cantilevered floor slabs and flexible column location. This allows the individual units to be strategically and efficiently placed within the development. The timeless exterior consists of brick, stone, composite metal panels, and a glass curtainwall that thoughtfully push and pull the façade to form visually interesting and contemporary forms that provide privacy to each unit and balcony. Further privacy is provided by raised planters to separate the residential private entrance along Segoe Road.
The project consists of 115 high-end apartment units in 11 stories of multi-family housing. The 12th floor is dedicated for residential community use, offering a 1,250 s.f. social room with floor to ceiling glass walls that provide 180-degree views of Madison’s lakes and skyline and open to a 2,500 s.f. rooftop deck. Three levels of underground basement extend past the building and landscaping above to supply parking for 151 cars and 125 bikes. An exercise room, dog wash and grooming area, and a stunning first floor entry and lobby space round out the development’s amenities.
Venture offers a variety of one, two, and three-bedroom unit options. Each unit is designed with large windows to take full advantage of the breathtaking views, and incorporate high-end finishes and amenities, such as natural gas ranges and quartz countertops typically seen in higher end condominiums.